Cisco is showing once again why they are so dominant in the world of I-T. They have chosen to get ahead of the curve---even in a down economy---by outsmarting their competition when it comes to marketing themselves online.
How are they doing it? Three simple letters: MVP!
They have started their Marketing Vendor Program which assists Cisco partners in paying for professional video that can be used in an intelligent, 21st century way on company websites.
Two shining examples of partners who have leveraged video intelligently can be seen by logging on to www.dpsciences.com . There are three videos featured right on their home page that showcases who they are, how they build medical grade networks, and how Cisco products are improving customer service for an electric company in Kentucky.
The other Cisco partner is Single Path, based in Chicago. They had a Cisco approved video vendor ( www.webstorytellers.com ) do a tv-style report that is an overview about their unified communications systems, which can be seen at http://singlepath.com/about.asp , and they have numerous video testimonials that sing the praises of what Single Path has been able to do for a variety of companies.
They did every video in a cost effective way---and in the process, have literally spelled out what they do in an easy to understand and easy to operate way. Now, those who visit their website, don't have to work hard to figure out what Single Path offers. They click the play button and the stories unfold, as if they were featured on a National TV program.
There are a number of approved marketing video vendors, and we're ( www.webstorytellers.com ) fortunate to be one of them. Every approved video vendor has to meet strict criteria to be part of the MVP program.
No matter which video vendor Cisco partners use, they are making an investment in the hottest field online, professional video. And that video will pay dividends for years to come---with no further expense!
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